A Focus On Expansion and Innovation
Throughout the 20th century, Boots evolved from what started out as a simple pharmacy chain into a comprehensive retail business. It expanded its product range beyond medicine, introducing products like cosmetics, toiletries and household goods, making it a one-stop-shop for a plethora of different needs.
In fact, the company also became a pioneer in pharmaceutical research, opening its first research and development laboratories in the 1930s.
One of Boots’ most significant innovations came in 1933 with the launch of Ibuprofen, a painkiller that remains one of the most widely used medications today – in fact, it’s so widely used and well-known that many people are shocked to find out that it was launched by Boots. Indeed, the company’s commitment to pharmaceutical innovation cemented its status as a leader in the healthcare industry.
In addition to healthcare, Boots also quickly became a major player in the beauty industry. The launch of No7, its in-house cosmetics brand, in 1935 was an absolute game-changer. No7 quickly gained a reputation for high-quality yet affordable beauty products, and today, it’s still one of the country’s best-selling beauty brands.
The company also adapted to changing consumer habits. By the 1980s and 1990s, Boots had expanded into new areas, offering optician services, photo development and even travel vaccinations. Its High-Street stores became one-stop shops for health, beauty and everyday essentials.
Boots in the Modern Era
Despite its modest beginnings, Boots has continued to thrive in the 21st century regardless of challenges like economic downturns and the rise of online shopping. In 2006, the company merged with Alliance UniChem, forming Alliance Boots, and later became part of Walgreens Boots Alliance in 2014. This global merger strengthened Boots’ position as a leading healthcare and beauty retailer worldwide.
The company has embraced digital transformation, launching a strong online presence and introducing services like click-and-collect and prescription deliveries. It’s also continued to innovate, investing in sustainable products, expanding its private-label brands and just generally modernising its in-store experience.
Today, Boots operates over 2,200 stores across the UK and employs thousands upon thousands of people around the country. Its commitment to healthcare accessibility, innovation and customer service has helped it maintain its status as one of Britain’s most successful High Street brands, and it seems likely that Boots will be around for a good, long while.
