Posts shared on Facebook pointed towards an article on a magazine website which stated that fireworks would take place at the landmark to herald the New Year.
READ MORE: 5 of the best New Year’s Eve events you can attend in Brighton for 2024
However, a spokeswoman for Brighton Palace Pier confirmed no such event was taking place and that the pier would be closed from 5.30pm.
People also shared a post by Brighton Palace Pier advertising its New Year’s Eve brunch in Palm Court at 10am, appearing to be confused by the fireworks pictured in the background – despite the post stating the pier will be closed from 5.30pm onwards.
It’s also possible that confusion was garnered from a similar-sounding attraction at New Brighton Pier in New Zealand.
The structure in Christchurch hosts a Winter Fireworks Spectacular in July.
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