If you have market potential across Europe and need to reach software developers in Portugal or fintech buyers in Poland, then using a PR agency on the ground can help gain the exposure you may need. Europe’s boutique PR agencies are driving growth across the entire spectrum of technology companies, from fledgling startups to expansive enterprises.
Belgium: Factivity
In Belgium, Factivity stands out as a premier PR agency adept at navigating the complex Belgian media market, characterised by its division into Dutch, French, and German language communities.
With a deep understanding of these cultural and linguistic nuances, Factivity effectively manages communications across Flanders, Wallonia, and the Brussels-Capital Region. They have a strong grasp on local media outlets such as De Tijd, Het Laatste Nieuws, and L’Echo, making them invaluable for tech companies aiming to penetrate these distinct markets.
Factivity’s proficiency in these multilingual environments ensures that tech companies can communicate effectively without the pitfalls of cultural miscommunication, particularly when English is widely understood yet local languages are preferred. Learn more about their approach to navigating the Belgian tech landscape at Factivity.
France: OneChocolate
OneChocolate has over 20 years of experience in the French market, specialising in PR and digital marketing with a strong focus on the B2B and tech sectors. They offer comprehensive services including PR campaigns, events, and journalist meetings, crafted to elevate tech companies’ visibility and market engagement.
As part of their commitment to sustainability, OneChocolate is a member of the One Percent for the Planet network, donating 1% of its annual turnover to environmental organisations.
Their client portfolio includes prominent B2B businesses such as Sophos, Red Hat, and Veeam, as well as B2C players like realme and Duux, showcasing their capability to handle diverse tech market needs. Explore more about their innovative approaches at OneChocolate.
Germany: Element C
ELEMENT C offers comprehensive services covering everything from start-up branding to enterprise-level PR and content (marketing) strategies.
Working with companies like Worldline and Wellhub highlights the agency’s ability to effectively execute complex communications and branding strategies and help tech companies scale and gain market presence. Discover their diverse projects at Element C.
Italy: Doppia Elica
The agency is Milan-based and as it is widely known, Milan is the most important business centre of Italy and it is the hub for tech, communications, finance, fashion, start-up, and digital transformation. More details can be found at Doppia Elica.
Netherlands: PRLab
In the Netherlands, boutique agencies like those associated with Enterie focus on providing specialised PR services that are tailored to the innovative and vibrant tech scene. They are particularly adept at content creation, digital PR, and social media strategies, which are crucial for connecting tech companies with their target audiences.
These agencies play a critical role in supporting both local and international tech businesses aiming to expand their reach within and beyond Dutch borders. Clients such as Wayflyer, Meltwater, NuPay could not speak higher about PRLab, a local agency with global ambitions and hubs across the globe.
Poland: Profeina
Profeina is an award-winning, Warsaw-based PR agency co-created by a close-knit and experienced team of a dozen people. It provides public relations services mainly to B2B entities in the technology, fintech, e-commerce, VC and green transformation industries.
They have been instrumental in launching international brands, such as Clean Air Fund, Swappie, Scaleway and Unifiedpost; in Poland and Central-Eastern Europe. Learn more about PR in Poland.
Portugal: Canela PR
Canela PR Iberian communications agency (serves Portugal and also Spain) and focuses on delivering high-quality, impactful communication campaigns and is a BCorp-certified company, showcasing a commitment to values-based, people-first principles.
They have worked for brands such as Too good to go, fintech Adyen, Palo Alto Networks and the European Commission, among others, and have won several awards. Read more about Canela and PR in Portugal.
Spain: BAMBU
BAMBU is renowned for its dynamic approach in the digital economy, believing that integrated communication strategies are essential to business growth.
The agency has successfully launched numerous tech startups across various sectors, as well as supported the market expansion of scale-ups and technology companies such as TikTok, Waze, and Heura. With the media landscape constantly evolving, BAMBU understands that new formats require innovative PR strategies; they connect companies with journalists, influencers, thought leaders, YouTubers, and podcasters. In addition, BAMBU operates in the Mexican and Argentinian markets.
Ukraine: SLOVA Tech PR
SLOVA Tech PR has been a PR partner for tech companies since 2014. Specialising in sectors such as AI, gaming, travel, education, fintech, medtech, sustainability, and defence, the agency has extensive experience in building strategic communications across borders, especially Eastern and Western Europe, with campaigns covering Estonia, Ukraine and expanding to the US, UK, Germany, Sweden, France, among others.
United Kingdom: Vitis PR
They have worked with start ups in a number of sectors including cybersecurity, smart homes, 3D printing, software as a service and more, while also providing PR to high profile clients such as Datto, Talend, Kodak Pixpro, and the largest telecoms provider in Germany, showcasing their ability to manage comprehensive PR strategies for a variety of tech firms, whether starting out or already established heavyweights.
Vitis’ strategic approach helps both B2B and B2C firms navigate the complexities of the tech industry effectively – mostly in the UK, but when a client requires help with other English speaking countries, campaigns can extend internationally.
Why Do Companies Use Boutique Tech PR Agencies?
Choosing a boutique tech PR agency is particularly beneficial for technology companies because these agencies offer the flexibility to scale efforts up or down based on the company’s growth phase. They provide highly customised services that large firms often can’t match due to their broad client base and rigid structures.
Boutique agencies foster close relationships with their clients, allowing for deeper understanding and more impactful results, essential for tech companies aiming to innovate and expand in a competitive market.
