Google has announced a new feature to its Google Maps platform, allowing users to use its search functionality to look for products and find nearby stores that sell them.
This new feature isn’t only useful for users to find what they need quickly, but it also introduces a new way for retail businesses to attract customers.
Here’s how businesses can make use of Google’s latest feature to boost visibility, attract local shoppers and drive more traffic to their products.
How does it work?
Google Maps’ new product search integrates ecommerce with location-based services, making it easier for customers to discover where specific products are in their local area. Here’s how it works:
- Product search: Users simply type the name of a product (eg “wireless earbuds”, “Doc Marten boots” or “charcoal toothpaste”) into the usual search bar on Google Maps. Google will then show results from various local retailers and businesses that sell the specific item.
- Integration with local inventory: Google’s partnerships with retailers and inventory management systems give it the ability to show real-time product availability. Businesses upload their inventory data to the Google Merchant Center, allowing Google to display accurate information on whether a product is in stock, its price and its location.
- Filtering and sorting: Results can be filtered by distance, price or availability to show options that fit specific customer needs.
- Business listings: If a business has product listings, these items will show up on Google Maps as part of its Google Business Profile. When a user clicks on a store or product, it will give them additional information, such as the store’s address, phone number, opening hours and customer reviews.
How to list products on Google Maps
To list your products on Google Maps, you’ll need to have an active Google Business Profile. Make sure your business is verified, and that it appears on Google Maps with accurate details, such as your business name, address, opening hours, website and phone number.
First, you’ll need to upload your product inventory to Google Merchant Center. You’ll need to upload a file with the relevant product information (e.g. names, descriptions, prices and availability), as this will allow Google to gather the correct data. You should also ensure your product feed follows Google’s requirements to make sure it gets approved.
Once your product feed is set up, enable Google’s local inventory ads. This will display product availability in nearby stores when users search for related items. Make sure to link your Google Business Profile to the Merchant Center, too. This will ensure your products appear on Google Maps with your business location.
Add products to your Google Business Profile
Don’t forget – you’ll need to ensure your products are also listed on your Google Business Profile. To do this, simply:
- Sign into your Google Business Profile and go to the “Products” section
- Click “Add product”
- Fill in key information about each product, including its name, category, price, description and image
- Click “publish” to make the product live on your Google Business Profile
Looking for other ways to attract customers? Check out our guides to selling on TikTok, Instagram, and Amazon.
