Google has announced Vids, a new AI-driven video creation tool within Google Workspace that is made for teams needing easy ways to communicate through video. Developed using Google’s Gemini AI model, Google Vids helps teams in customer support, project management, marketing, and education the chance to create videos that feel professional and impactful, without needing pro editing skills.
This tool is available to certain Google Workspace subscribers, such as those on Business Standard, Business Plus, and some Enterprise levels. Google Vids opens up possibilities for quick, accessible video creation so teams can share updates, explain processes, and deliver training in a better way.
How Does Google Vids Work?
Google Vids works through its “Help me create” feature, which simplifies the process of video generation. This option lets users start a video by entering a prompt or selecting a Google Drive document, with Gemini AI building a draft storyboard based on the provided content. The AI arranges the scenes, recommends stock images and videos, writes a script, and adds music to give the draft a cohesive structure.
Users can choose from different templates that serve as a foundation for the video. These templates can be modified with animations, transitions, and custom photo effects to make the content align with the team’s branding and intention for the content. The platform also lets users bring in their media from Google Drive or Google Photos to add a personal touch without having to start from scratch.
What Tools And Features Stand Out in Google Vids?
One of the features that are unique on Google Vids is its recording studio, which lets users add personal video recordings, screen recordings, and audio voiceovers so users can narrate their content, either with AI-generated voices or by recording their voice while using a built-in teleprompter. The teleprompter feature helps maintain a natural flow, perfect for things like tutorials or company updates.
The collaboration aspect is also a cool feature: multiple team members can work on a video simultaneously, similar to Google Docs, which speeds up the process and encourages input from all relevant stakeholders.
How Are Different Teams Using Google Vids?
Customer support teams are using Google Vids to create visual guides and video-based tutorials for clearer solutions to customers. Replacing traditional help articles with videos helps these teams find new ways to connect with users who may struggle with written instructions. Project management teams find value in using Google Vids for meeting recaps and project updates.
In marketing, Google Vids can be a tool for sharing campaign results and breaking down complex strategies into engaging video formats for internal audiences. Learning and development teams can also use Google Vids for employee training for easier distribution of onboarding and skills-based materials in different departments. Executives and team leaders are creating company-wide updates for a more personal way to send important messages that might otherwise be overlooked in email form.
Until the end of 2025, all AI features within Google Vids are accessible without restrictions, though limits on certain functions may be introduced in 2026. Users will be informed of any upcoming changes, ensuring that teams can plan their usage accordingly.
