Whether it was Rachael Gunn’s breaking routine set to a Peter Griffin Family Guy soundtrack or Henrik Christiansen showcasing his chocolate muffins on TikTok, the Paris 2024 Olympic Games were heavily influenced by social media and digital engagement.
Content not only captivated audiences but also sparked viral moments and, at times, provoked trolling. The Paris 2024 Games marked a significant shift in how viewers consume elite sports and the Olympics.
“The Olympics has been one of the biggest content moments in TikTok’s history,” Rollo Goldstaub, TikTok’s global head of sports partnerships, told City A.M. “On the first day of the Olympics, more than 54,000 videos were created under #Olympics, a 1,482 per cent increase from Tokyo. Every day, more and more people come to TikTok to celebrate the Games.”
TikTok reported a 25 percent increase in revenue during the first week of the Olympic Games in Paris.
However, TikTok wasn’t the only platform benefiting from the 33rd Olympiad.
Kahlen Macaulay, Snapchat’s Head of Sports Partnerships, told City A.M., “Everyone became an expert on shooting or archery during the Olympics, and that’s the beauty of it. The stories are powerful, and we’ve seen a lasting interest on Snapchat.”
Snapchat reaches 422 million people daily and over 800 million monthly, with a significant demographic of 13 to 24-year-olds, including 90 percent in the UK, and 75 percent of 13 to 34-year-olds.
Even fitness-focused social media platforms like Strava saw Olympic athletes like silver medal time trialist Anna Henderson and gold medal-winning rower Imogen Grant sharing their medal-winning sessions.
But beyond the fun, social media can be a force for positive change, as seen in the widespread sharing of Sifan Hassan wearing a hijab while collecting her marathon gold in a country where French athletes are banned from wearing the garment.
And the summer of sport continues, with the Paralympics set to begin soon.
“TikTok is the Official Partner of both Team GB and ParalympicsGB this summer,” Goldstaub added. “Ahead of the Paralympics, we conducted bespoke content workshops for ParalympicsGB athletes, and during the Games, a purpose-built content creation space at ParalympicsGB House will help athletes engage with new audiences, build their fan bases, and champion change for people with disabilities.”
Now, back to Rachael Gunn’s breaking memes.Source link
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Whether it was Rachael Gunn’s breaking routine set to a Peter Griffin Family Guy soundtrack or Henrik Christiansen showcasing his chocolate muffins on TikTok, the Paris 2024 Olympic Games were heavily influenced by social media and digital engagement.
Content not only captivated audiences but also sparked viral moments and, at times, provoked trolling. The Paris 2024 Games marked a significant shift in how viewers consume elite sports and the Olympics.
“The Olympics has been one of the biggest content moments in TikTok’s history,” Rollo Goldstaub, TikTok’s global head of sports partnerships, told City A.M. “On the first day of the Olympics, more than 54,000 videos were created under #Olympics, a 1,482 per cent increase from Tokyo. Every day, more and more people come to TikTok to celebrate the Games.”
TikTok reported a 25 percent increase in revenue during the first week of the Olympic Games in Paris.
However, TikTok wasn’t the only platform benefiting from the 33rd Olympiad.
Kahlen Macaulay, Snapchat’s Head of Sports Partnerships, told City A.M., “Everyone became an expert on shooting or archery during the Olympics, and that’s the beauty of it. The stories are powerful, and we’ve seen a lasting interest on Snapchat.”
Snapchat reaches 422 million people daily and over 800 million monthly, with a significant demographic of 13 to 24-year-olds, including 90 percent in the UK, and 75 percent of 13 to 34-year-olds.
Even fitness-focused social media platforms like Strava saw Olympic athletes like silver medal time trialist Anna Henderson and gold medal-winning rower Imogen Grant sharing their medal-winning sessions.
But beyond the fun, social media can be a force for positive change, as seen in the widespread sharing of Sifan Hassan wearing a hijab while collecting her marathon gold in a country where French athletes are banned from wearing the garment.
And the summer of sport continues, with the Paralympics set to begin soon.
“TikTok is the Official Partner of both Team GB and ParalympicsGB this summer,” Goldstaub added. “Ahead of the Paralympics, we conducted bespoke content workshops for ParalympicsGB athletes, and during the Games, a purpose-built content creation space at ParalympicsGB House will help athletes engage with new audiences, build their fan bases, and champion change for people with disabilities.”
Now, back to Rachael Gunn’s breaking memes.
