Sony Group is set to launch a Bitcoin and crypto exchange in Japan after acquiring Amber Group’s local subsidiary, Amber Japan. The rebranded exchange, named S.BLOX, aims to enhance Sony’s presence in the Bitcoin and crypto market.
Sony acquired Amber Japan in 2023 through its subsidiary Quetta Web. Initially known as DeCurret, the exchange was taken over by Singapore-based Amber Group in 2022.
The newly named S.BLOX will feature significant upgrades to its user interface and mobile app. Although the exact launch date has not been announced, this move signifies Sony’s increasing involvement in the Bitcoin and crypto space.
Leveraging the Amber Japan exchange, Sony intends to utilize its brand recognition and global reach to drive the adoption of its Bitcoin and crypto services. Japan, with its proactive regulation and high consumer awareness, presents an ideal market for Sony to debut and expand its offerings.
Sony’s venture into Bitcoin and crypto mirrors its historical expansions, such as acquiring CBS Records and Columbia Pictures, which transformed it from an electronics company into a global media powerhouse. This latest move could catalyze a similar evolution for Bitcoin.