DES has solidified its status as a must-attend event in the global technology landscape. With 592 experts from diverse sectors, the focus was on tackling the challenges posed by generative AI across various industries. The goal was to harness AI’s potential for societal benefit while emphasizing human values and its impact on corporate environments.
The Digital Business World Congress, a key component of DES and a leading platform for digitalization in Europe, hosted renowned figures like Zondwa Mandela, Wendy Hall, and Linghan Zhang. These global voices emphasized the importance of placing human values at the forefront of technological advancement, aligning with the #AI4Humanity initiative by UN.
Under the guidance of Carme Artigas, Co-Chair of the United Nations High-Level Advisory Body on Artificial Intelligence, sessions at DES2024 delved into ethical AI discussions, earning Artigas recognition as AI Leader of the Year. The event also showcased AI’s significant advancements, from healthcare innovations with neurodata to democratizing art in the cultural sector and enhancing productivity in marketing.
Looking ahead, AI’s potential contribution of up to $15.7 trillion to the global economy by 2030 was a focal point, highlighting AI’s transformative impact on industries and growth prospects. Experts like Rhett Power emphasized the need for adaptable leadership, resilience, and a culture of continuous learning to navigate the evolving business landscape shaped by AI.
DES2024’s success extended beyond discussions, filling Malaga with 98% hotel occupancy and leaving a substantial economic impact. The event featured 403 global firms presenting cutting-edge solutions in AI, digital twins, blockchain, cybersecurity, data analytics, and more, reinforcing DES as a premier platform for technology innovation and collaboration.